Rains announces the opening of its exclusive pop-up at Galeries Lafayette Paris Haussmann, blending industrial design with the brand’s signature minimalist aesthetic. This 30m² installation merges brutalist elements with modern architectural elegance, creating a striking retail environment. Grey valchromat walls, floors, and fixtures set the tone, while an immersive digital waterfall cascades from the ground floor to the ceiling, complete with a soundscape, drawing visitors into the space to explore the latest collection.

The pop-up showcases Rains’ core offerings, including unisex fleeces, lightweight liners, and the brand’s iconic winter-ready puffers. In a highlight exclusive to Galeries Lafayette, Rains introduces the limited-edition Askim Parka from the new Thermal range in a distinctive khaki colorway. This collection, designed with versatility in mind, is crafted for both urban and outdoor climates, emphasizing the brand’s commitment to functionality and contemporary design.

In addition to the atrium installation, Rains has taken over select vitrines on the façade of Galeries Lafayette, featuring live water condensation installations and digital robots—an artistic nod to the brand’s innovative spirit.

This activation is part of Rains’ ongoing European expansion, following the recent opening of its Milan store and collaboration with 10 Corso Como. « Galeries Lafayette Paris Haussmann is a key partnership for us, » says Rains CEO Steen Borgholm. « We are thrilled to engage with their audience in a way that truly reflects the Rains ethos, allowing us to inspire and educate customers about our full product range. »

The Rains pop-up will be live at Galeries Lafayette Paris Haussmann until October 14th 2024.