In this visually striking campaign, Michele explores the concept of transition and metamorphosis, likening the creative process to moving into a new home: a ritual of simultaneous abandonment and embrace. He describes the front door of this ancient Roman palace as a portal to a vibrant world filled with eccentric, uninhibited characters, celebrating the art of the feast. The imagery captures a convivial gathering of visionary artists, glamorous cinema icons, and the fascinating heiresses of a declining nobility, all embodying the vibrant and libertarian soul of Rome.

Drawing inspiration from filmmakers like Federico Fellini and Luchino Visconti, Michele’s vision reflects Rome’s paradoxical nature—glamorous yet raw, a city where blasphemies and rosaries coexist. The playful presence of pugs, a nod to Valentino Garavani, adds a personal and whimsical element to the imagery. Michele aims to recreate a cinematic scene reminiscent of Fellini’s work, where the street makes contact with the glitter of the aristocracy, merging the profane with the sacred.

Ultimately, Michele introduces a fresh, bold direction for Valentino’s pre-collection, inviting viewers into a world where fashion, art, and cinema converge, creating a narrative as rich and layered as the eternal city of Rome.

Discover Valentino “Avant les Debuts” Campaign at Crash.