MAISON RUINART UNVEILS THE METAMORPHOSIS OF 4 RUE DES CRAYÈRES, REIMS: A NEW CHAPTER FOR THE OLDEST CHAMPAGNE HOUSE | CRASH Magazine
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MAISON RUINART UNVEILS THE METAMORPHOSIS OF 4 RUE DES CRAYÈRES, REIMS: A NEW CHAPTER FOR THE OLDEST CHAMPAGNE HOUSE

By Max Mendel

Maison Ruinart announces the grand opening of its newly transformed address at 4 Rue des Crayères, Reims, marking a new era in its nearly 300-year history. This iconic location, reimagined by renowned architects Sou Fujimoto, Gwenaël Nicolas, and landscape artist Christophe Gautrand, blends tradition with modernity, embodying the Maison’s commitment to innovation and heritage.

This unique destination invites visitors to immerse themselves in the world of Ruinart. The new Pavillon named after Nicolas Ruinart, a stunning structure of stone and glass, harmonizes with the historic 19th-century buildings, offering a contemporary space for artistic conversations. Surrounded by a garden designed to enhance local biodiversity, the pavilion reflects Ruinart’s chalk cellars. Enjoy exclusive tastings, and discover one-of-a-kind champagne pairings at the Bar by Ruinart. This space, open seven days a week, offers an elegant blend of art, gastronomy, and culture—a true expression of the Maison’s art de vivre.

« At 4 Rue des Crayères, savoir-faire and innovation come together in harmony with nature, celebrating the spirit of Ruinart, » says Frédéric Dufour, President of Maison Ruinart.

Maison Ruinart invites all to experience this exceptional location, where centuries of Champagne heritage meet the future.

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