For Pre-Spring 2025, AMIRI unveils its first-ever Down Program, expanding its ready-to-wear collection with a focus on luxurious outerwear. This debut collection showcases AMIRI’s signature motifs— the iconic Bones appliqué and MA Quad Monogram—infused with a new sense of refinement.

In menswear, the MA Quad Monogram appears in a micro jacquard print on sleek gilets and jackets, offered in deep red or black. The Bones appliqué, combined with the cursive ‘AMIRI’ logo, graces jacket sleeves and is mirrored in cropped silhouettes for womenswear. A bold macro version of the MA Quad Monogram print is presented in black and midnight blue, exclusive to retail, with womenswear pieces in rich chocolate and pale pink.

Set against a striking campaign backdrop, which reimagines a wintery Los Angeles and transforms the iconic Hollywood sign into a snow-covered dreamscape, AMIRI captures a cinematic fantasy.

The Down Outerwear Program will be available at amiri.com and AMIRI stores across the US and internationally, including the UK, Europe, the Middle East, and Asia.