Prada invites us to a sumptuous gathering with its 2024 Holiday campaign, « The Dinner Guests, » set against the backdrop of an enchanting dinner party. The scene captures a lavish tabletop adorned with fine china, crystal, and a seasonal feast, evoking the spirit of the holidays through Prada’s unique aesthetic lens.

The tablescape itself reflects the universe of Prada: signature house patterns and colours are found not only in the porcelain and crystal but also in the exquisite Marchesi 1824 Italian confectioneries, including tiered cakes and decadent Panettone. Prada handbags are scattered like unexpected gifts, blending seamlessly into this holiday tableau. The result is a perfect marriage of fashion and festivity.

At the table, a diverse cast of global talent gathers for the first time: American actor Kelvin Harrison Jr., American singer and actor Maya Hawke, South Korean K-pop star Karina, leader of girl group Aespa, and British actor Louis Partridge. In a playful twist, Prada’s iconic ‘Trick’ robots come to life as charming fellow diners, adding a fantastical touch to the celebration.

Photographed by Willy Vanderperre, the campaign captures a sense of intimacy and joy, as the festive setting becomes a stage for imagination, elegance, and togetherness—values at the heart of the Prada holiday season.

www.prada.com