UGG presents its Fall/Winter 2024 « Lead a Horse » campaign featuring the multi-talented artist Post Malone, whose unique style and creative spirit perfectly embody the brand’s ethos of individuality and self-expression. Known for blending genres in both his music and personal style, Post Malone represents UGG’s vision of how personal expression can inspire and unite communities.

The campaign highlights UGG’s new Weather Hybrid collection, with Malone sporting the Tasman and Neumel Weather Hybrid boots. These shoes combine comfort, sustainability, and waterproof technology, featuring eco-conscious materials like suede and recycled wool. Set against a rustic backdrop, the « Lead a Horse » campaign playfully showcases the American artist leading his horse, emphasizing the collection’s practicality.

“I’ve been a fan of UGG since high school and feel so great in these boots. “That’s why I’m so excited to work with the brand and involve my crew for this new campaign. Being comfortable expressing myself has always been at the core of what I do, and that’s why this partnership is so perfect.” – said the American singer.

The Weather Hybrid collection is now available at UGG.com and in UGG stores worldwide.