Miu Miu introduces its new holiday campaign featuring British actress Emma Corrin, capturing a sense of timeless wonder and dreamlike quality. The campaign, photographed by Lengua, unfolds in a series of delicately tinted portraits inspired by antique holiday postcards. Set within an abstract, silk-draped space, the scenes are adorned with a brocade sofa, grand piano, and velvet drape, elements that quietly evoke the holiday spirit and embody Miu Miu’s refined vision.

The collection embraces the season’s contrasts: soft moccasins, knee-high boots, plume sneakers, and glossed brogues shift seamlessly from relaxed holiday moments to festive celebrations. Signature accessories, including the Arcadie, Aventure, Penny, and Wander bags, lend playful sophistication to each look, evoking the joy and elegance of holiday gatherings.

Adding to this season’s offering, Miu Miu introduces its 2024 Upcycled Collection, crafted from repurposed deadstock yarn, kilts, and leather. Each piece is one of a kind, blending Miu Miu’s love for vintage with a commitment to sustainable design—an elegant nod to circular fashion practices that also enrich the festive selection.

The Miu Miu new holiday campaign evokes a gilded holiday spirit with an everlasting elegance which trancends occasion and endures abundance.
www.miumiu.com