Swarovski unveils its Holiday 2024 campaign, « Party of Dreams », with Grammy-winning artist and Global Brand Ambassador Ariana Grande. Photographed by Mert and Marcus and directed by Christian Breslauer, the campaign presents a vibrant, club-inspired world where Swarovski’s signature colors and dynamic spirit come to life. With Grande in radiant Millenia and Matrix Crash jewelry, the campaign captures her entrance into a celebration of joy, self-expression, and festive glamour.

« Party of Dreams » brings together icons of personal style and individuality, with a cast of guests dressed in Swarovski jewels, each inspired by timeless partygoers across eras. Guided by Giovanna Engelbert’s creative vision, the campaign balances Swarovski’s timeless aesthetic with modern holiday flavour. Engelbert notes that the campaign marks a long-held dream realized, blending creative energy, pop culture, and the collective joy of the holiday season.

With this campaign, Swarovski continues its tradition of crafting jewelry that guilds holiday festivities, from intimate gatherings to grand celebrations. The collection’s couture pieces are a celebration of festive brilliance, designed to enchant the occasion.

The Swarovski Holiday 2024 collection is now available on stores and online at www.swarovski.com