Miu Miu’s Holiday 2024 campaign featuring Emma Corin, infuses the « Upcycled Collection » with a contemporary relaxed edge. Captured by Lengua in, postcard-inspired portraits, the campaign elegantly conveys the collection’s ethos of timeless beauty and sustainable innovation. In its fifth iteration, Miu Miu Upcycled reaffirms the brand’s dedication to circular design, breathing new life into archival pieces while preserving their storied past.

This year’s collection breathes new life into garments with expertly updated proportions and intricate detailing. Vintage biker jackets are reconstructed with satin linings, detachable shearling collars, and motifs inspired by past Miu Miu runway collections. Kilts from the 1950s to the 1970s are overprinted with trompe l’oeil effects and adorned with hand-embroidered gradient stones, reimagined with low-slung leather yokes for a contemporary silhouette.

Upcycled yarn from archival remnants finds a second life in cozy, hand-knitted crewnecks, hoodies, and accessories, all finished with crochet-knit Miu Miu logos. Embroidered Chantilly lace pieces, embellished with archival patterns, add a touch of romance to the collection. Each design merges craftsmanship with innovation, ensuring these garments carry their history and a renewed relevance.

Miu Miu’s partnership with the Aura Blockchain Consortium furthers the collection’s sustainable ethos, offering blockchain verification to trace the journey of each piece.

The Miu Miu Upcycled Holiday 2024 collection is available now online and in select Miu Miu stores.

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