Rochas has just announced the nomination of a new creative director for its menswear line: Federico Curradi, an Italian designer who has left his mark on houses like Ermano Scervino, Roberto Cavalli and Iceberg where he supervised menswear, but also acted as a consultant for brands like Dunhill. In 2016 he launched his own line, a way to be fully creative and deliver more personal pieces with an emphasis on eco-conscious clothing. Federico Curradi declared: « It is a real honor for me to accept the position of Menswear Creative Director for Rochas. The Parisian heritage, its natural style and the sophistication of the house are for me key sources of inspiration, to which I will not fail to refer, while writing a new page in the history of the brand ». It will be his mission to relaunch the Rochas menswear line which was set aside at the end of 2017.

The first Curradi collection for Rochas will be presented in January 2019 during Men’s Fashion Week.