On September 19th, a couple of days before the mayhem of Paris fashion week was about to start, G-Star hosted a party to celebrate the launch of its new line entitled Uniform of the free. Referencing classic industrial uniforms and workwear, the line aims to dress people that are free-spirited, bold and in constant movement. Denim innovation is, of course, at the heart of this fall/winter ’18 collection. 

The launch was held at the G-Star Raw Paris HQ with a concert by Kiddy Smile who has just came out with his new album One Trick Pony. With his fearless attitude and positive vibes, the artist was a perfect match for G-Star’s values. Discover photos of the party below:

All photos courtesy of G-Star.