ALAÏA PARIS, FIRST PERFUME BY AZZEDINE ALAÏA

By Crash redaction

Azzedine Alaïa has operated his magic again with his new ALAÏA PARIS, Eau de Parfum, first fragrance of the House. Tribute to eternal beauty and radiant women, this perfume means a new adventure for the House that already accustomed us to breathtaking perfection trough fashion collections. As an ode to women and their delicacy, ALAÏA PARIS spreads a delicate dream, the one of infinite secret and elegance. Azzedine Alaïa created this fragrance as the origin of feelings and emotions, struggling in women’s heart. Inspired by every single encounter the designer has made over the years, day and night, this perfume offers paradoxical scents. Pink pepper, peony, and musk are the magical ingredients to celebrate feminine beauty. No wonder women are constantly falling in love with Alaïa’s work: with such an olfactory pyramid, an open door on new senses and feelings, we’re taking a journey through time. But this new experience is also the fruit of an intimate and inalienable partnership with Carla Sozzani, who has been guiding Alaïa’s creative process for a few years now. Accompanied by an expert team, the designer thought of every single detail to produce this fragrance, in order to tell the story of an ideal dream to all women.

ALAÏA PARIS is available since June 2nd in Alaïa stores and will be exclusively sold at Galeries Lafayettes Haussman, Podium Central, from 22th June; and from 6th July everywhere in France.

www.alaia.fr