AMI’s Fall-Winter 23 campaign, photographed by Paolo Roversi, is characterized by an atmosphere of elegant confidence where full-body portraits of dresses from the new collection previously presented at the Opéra Bastille in Paris are depicted.
The photographer foregrounds the details and uniqueness of each dress: outerwear, sequins, special techniques and craftsmanship, authentic shapes or refined silhouettes. This campaign marks the second collaboration between AMI and Paolo Roversi, an iconic artist photographer with years of experience and influence in the history of fashion imagery. Roversi took control over all the art direction for the project, shot in his iconic Paris studio, Magic Box, bathed in soft natural light with no direct shadows. Each shot is infused with Paolo’s unmistakable style, a poetic and even fleshy grain that nonetheless yields a linear result of twelve theatrical shots. 

The casting of the Fall-Winter 23 campaign features the familiar faces of Guinevere Van Seenus and Audrey Marnay, iconic supermodels of the 2000s and muses of Paolo Roversi. Both have walked the runway for AMI; for this campaign they were joined by América González, Noah Hanes, Taemin Park, and Matthew Seymour.

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