AMINA MUADDI X WOLFORD

Wolford and Amina Muaddi join forces for an exclusive capsule collection.

The Austrian lingerie brand and the Italian designer with Jordanian and Romanian origins have joined forces for a 17-piece collection to celebrate feminine beauty. The collection features glamorous garments such as tights and leggings that envelop the body like a second skin, the specialty of the two collaborators. The collection is a mix of eras with Wolford working on the celebration of femininity since 1950 and Amina Muaddi, with a more contemporary vision of the subject : the collection is therefore addressed to all women who like to express their sensuality, no matter where they come from or their age.

« I have always been a fan and customer of Wolford. For me, the brand represents the quintessence of quality hosiery and lingerie, it is a symbol of refined femininity. When I was approached to collaborate with the brand, I immediately agreed because I already felt connected to Wolford’s DNA, its incredible craftsmanship and commitment to excellence. I love creating modern products that are timeless and build confidence in the wearer, and I think through this collaboration we were able to bring our shared vision to life. » – Amina Muaddi, CEO and designer. There will also be pieces such as bodysuits and dresses with material mixes such as jersey, latex or eco leather.

Four pop-up stores will accompany the launch of the collection: Galeries Lafayette in Paris, Selfridges in London, Antonia in Milan and Bergdorf Goodman in New York. The collection is available since July 5 on the Wolford website and selected retailers around the world.