Amiri’s latest Spring-Summer 2024 campaign, shot at the historic Villa Astor in Sorrento, Italy, captures the essence of a Californian explorer’s European journey. Photographer Drew Vickers documents young dreamers discovering hidden coves, romantic scenery, and classical architecture, symbolizing a spirit of travel and artistic exploration.

The collection showcases Amiri’s signature customization and artistry, blending relaxed tailoring with graphic lines that seamlessly fuse Americana with European high-craft. From loosely woven leather cardigans to crystal and sequin hand-embroidery inspired by Malibu surf waves, the pieces exude a Mediterranean influence.

Villa Astor’s historical significance, once owned by US Ambassador William Waldorf Astor, adds depth to the visual narrative. His passion for European art, mirrored in the villa’s collections, aligns with Amiri’s commitment to merging diverse influences for a unique and captivating aesthetic.

Amiri’s Spring-Summer 2024 campaign is a visual voyage, inviting viewers to explore their own paths of self-discovery and artistic expression. As the romantics set sail in search of new lands, the collection reflects the brand’s ethos: the adventure is just beginning.

 amiri.com

 @amiri

Photography: Drew Vickers
Art Direction: Jonny Lu
Styling: Ellie Grace Cumming
Casting: Noah Shelley
Hair: Shingo Shibata
Make-up: Anne Sophie Costa
Production: Farago Projects
Models: Viktor Krohm, Leo Levy, Prince Diamond, Godwin Alwell Okereuku