Adidas Originals announces its collaboration with fashion Chinese designer Caroline Hu, on May 2024. By merging Hu’s unique design language with the classic elements of the brand, Adidas continues to demonstrate their pursuit of beauty and romantic qualities. Moreover, the collaboration serves as an exploration into interpersonal relationships.

The idea of becoming one was instigated through the introduction by CLOT Founder and Creative Director Edison Chen, as well as Caroline Hu being honored as a finalist for the LVMH Prize in 2019 and oficially being listed on the Paris Fashion Week calendar. Hu continues creating a unique point of view by exploring techniques and craftsmanship often associated with haute couture.

For this collaboration, Caroline Hu brings details from the concept of her Spring Summer 2024 collection ‘’The distance and space between people’’, to one of the classic Adidas model Samba. A hazy and soft « shell » is created referencing the sense of security and the proximity of interpersonal interactions. Hu’s sense of beauty and pursuit of romance into the realm of visual and imagination meets the lens of innovation and contemporary youth culture of Adidas, giving birth to a dreamy and delicate outcome.

Stacking and repetition of lace symbolizes the subtle connections and overlap between individuals. The shearing satin style is a reinterpretation of the handmade smocking technique that Hu uses in her couture runway pieces.

The Adidas Original x Reverie by Caroline Hu collection launches today, May 24, 2024 via the Adidas Confirmed App, official offline stores, and www.juiceStore.com .