The ANDAM Fashion awards were founded in 1989 by Nathalie Dufour and president Guillaume Houzé in a bid to provide financial and logistical support to innovative fashion designers and start-ups. In addition to the financial and mentoring awards for the four winners, ANDAM develops each year a comprehensive support program for the finalists and provides them with access to invaluable expertise and advice which will guide them in the structuring and growth of their company.

The seven Grand Prize finalists will have the opportunity to meet with OTB Group experts in the areas of production, distribution, marketing and sustainability to benefit from their advice and experience, including Google, MyTheresa, Swarovski, Tomorrow and WSN and Premiere Classe. French finalists will also benefit from a privileged access to the IFM (Institut Français de la Mode) Accelerator program and to the financial expertise of IFCIC. (Institut pour le financement du cinéma et des industries culturelles.)

The jury meeting and presentation of the 2022 awards will be held on Thursday, June 30.

ANDAM Fashion awards work in partnership with the Ministry of Culture and DÉFI (Comité de Promotion et de Développement de la Mode and are sponsored by:

BALENCIAGA, CHANEL, CHLOÉ, LA FONDATION PIERRE BERGÉ, YVES SAINT LAURENT, LES GALERIES LAFAYETTE, HERMÈS, INSTAGRAM, KERING, GOOGLE FRANCE, LACOSTE, LONGCHAMP, LVMH, L’ORÉAL PARIS, MYTHERESA, OTB, PREMIERE CLASSE, SAINT LAURENT, SWAROVSKI, TOMORROW.

Discover the finalists below:

BOTTER

Representing the fusion of music, literary, culinary, and origins, that all together forms the rich and hybrid Caribbean culture. As a brand whose DNA directly rises from one of the world’s most biologically diverse marine regions, Botter’s identity combines its ‘Caribbean Couture’ spirit with a distinct vision on the current social and environmental issues.

COOL ™

Born from irreverence, driven by freedom.
COOL ™ world is an oxymoron, free from judgements with no categorization, which questions the status quo, opening new perspectives, embrace a new aestheticism, a poetry in the dichotomy, an elegance in the contradiction.
Giving way to dare you to be yourself.

Heliot Emil

Heliot Emil was founded in 2017 by Danish brothers Julius Juul and Victor Juul. The concept of the brand is to create a universe which encapsulates a feeling of industrial elegance through a design philosophy that is based on a constant dialog between form and function. The aesthetic is expressed with the use of various innovative technological developments. Today HELIOT EMIL showcases their men’s and women’s collections during the official calendar schedule of Paris Fashion Week.

Lukhanyo Mdingi

With a profound interest in considered & sincere design Lukhanyo Mdingi’s eponymous label is an ever-evolving emergence of community, moving deeply into the essence of human ingenuity & the preservation of craft. Fundamental to the cosmology of the label, its exploration of design & collaboration is used as its lexicon to harness a timeless sensibility and celebrating the pure spirit of a collective.

Peter Do

Peter Do was collectively established in 2018, New York City by a group of long-time friends.
Each founder brings their distinct skills and voices to the label, generating lively and vital conversations that challenge the traditional structures of the industry. The brand has always put family first through its commitment to creating a brand that is rooted in kindness and mutual respect.
The internal culture of Peter Do articulates a youthful approach to design that is founded on razor sharp tailoring, architectural construction and honest textiles. Through a process of reduction, every detail is tested and refined to adapt to the complexities of women’s lives. Peter Do is dedicated to creating a new future in fashion through thoughtful design.
Born in Biên Hòa, Vietnam, Do immigrated to the suburbs of Philadelphia at the age of 14. He studied Fashion Design at the Fashion Institute of Technology in New York City and was the recipient of the inaugural 2014 LVMH Graduate Prize. Do went on to work in the RTW atelier at Céline and then at Derek Lam. Peter Do is carried in renowned retailers globally.

Robert Wun

Robert Wun is a London based fashion label. Through the interplay between sculpturing silhouettes and a futuristic approach in style, it aims to create story-telling collections which explore the idea of visibility and liberation.
Robert Wun, creative director and founder of the label. Born in Hong Kong, after graduated from London College of Fashion womenswear at the year 2012, he was shortly discovered by Joyce Boutique with his graduate collection. Robert then launched his label in 2014, focusing on womenswear collections. Also, with a fresh take on shoes and accessories, interpreted through his unique tailoring and inspirations drawn from science fictions and the world of nature.

PIERRE BERGÉ PRIZE

Benjamin Benmoyal

After graduating from Central Saint Martins where he won the Grand Prix LVMH Scholarship in 2019, the French/ Israeli designer Benjamin Benmoyal, 31 years old, founded his eponymous label.
Combining upcycling and innovation, Benjamin defines a singular territory, marked by his personal history. As a former commando paratrooper, he wanted to transcribe through his work the desire to recover the naivety lost during his military service. Therefore, he has created unique fabrics, woven out of his childhood Disney movies VHS tapes as a symbol of his stolen innocence. Thanks to the help of charities and environmental associations, he has gathered many tones of cassette tapes and has managed to industrialize his weaving process in France, next to the city of Saint-Etienne. It is by retrieving elements from the past that Benjamin defines contemporary silhouettes. He expresses his attachment to his Moroccan roots through his sense of lines and volumes inspired by traditional Moroccan clothing. The woven colorful striped fabrics are reminiscent of Berber craft and aesthetic. Besides his signature cassette tapes, Benjamin has also developed new woven fabrics entirely made from deadstock yarns of different fashion houses.

Bluemarble Paris

Bluemarble is a menswear label based in Paris and was founded by Anthony Alvarez in 2019.
Elevating singularity to universal status is the visionary dream Bluemarble has strived to bring to life each season, making a mosaic of cultures the lifeblood of its brand.

Boyarovskaya

Boyarovskaya is a conjunction between Belarussian fashion designer and Ukrainian fashion photographer. It was founded in 2016 by Maria Boyarovskaya a former designer for Givenchy; and photographer Artem Kononenko. The Brand Universe can be described as conceptual and recognized for its unique approach to modern elegance with emphasis on deconstructed tailoring, featuring sumptuous knits and spectacular outerwear.

ACCESSORIES PRIZE

13 09 SR

13 09 SR is Serge Ruffieux’s brand, named after his date of birth and co-founded with Emilie Faure in 2021. Collections promote our values – quality, responsibility, freedom. And contrasts – raw/refined, sportswear/craftsmanship, squishy/ sparkly. Trying our best to limit waste, we use a maximum of surplus and existing materials.

Ancuta Sarca

An innovative voice in the footwear game, Ancuța Sarca reimagines shoes for a more sustainable world, creating sneaker-heel hybrids that speak about juxtapositions of masculine and feminine, vintage and modern, sportswear and luxury.
The Romanian designer started her namesake label in 2019 by recycling fabric waste and deadstock trainers and reconstructing them into modern heels. Supporting an environmentally conscious approach to fashion, Ancuța Sarca provides an unconventional and feminine take on the traditional sneaker.

Dolly Cohen

Dolly Cohen is a jewelry artist who specializes in sculpture and handmade « mouth jewelry » better known as Grillz. Ten years ago, after a short career as a professional dental technician, Dolly decided to combine her love for jewelry and dental work and started creating Grillz in the French capital.
Her innovative ideas and her attention to details quickly got her the attention of international recording artists. Taking inspiration from street culture and modern art, Dolly makes one of a kind pieces for renowned artists such as Pharell, Rihanna, Jay Z, Beyoncé, Madonna and many more. Dolly received accolades from the fashion world with coverage in international magazines (CR fashion, Vogue, Dazed…) and collaborated with brands like Hood by Air, Givenchy and most recently Balmain.