Aries and Juicy Couture have joined forces to create an exclusive limited edition capsule collection encapsulating the ethos of both brands. Entitled “Rhinestoned Cowboys”, the inspiration behind the collection comes from the life and style of original the Rhinestone Cowboy Nudie Cohn and his Nudie Suits. The visual stimulus for the collection being Gram Parsons’ iconic white suit, evoking the cocktail of his eventual demise.

The collaboration is an Aries take on the “sex, drugs and rock’n’roll” lifestyle of Los Angeles – the birthplace of Juicy Couture – and celebrates the maximalism of the Juicy Couture aesthetic. The iconic Juicy Couture velour is embellished and set with their renowned in-house Aries prints. An original luxe distorted snake print in rich jewel tones adorns its tracksuits with a collaborative diamante Aries x Juicy Couture “Aries Temple” logo across the velour and flocked mesh.

Lasered and loaded bleached velour stand off against sparkling diamante Aries x Juicy Couture “Aries Art Trip” graphics and the infamous Aries “No Problemo” throughout. Graphic unisex Ts emblazoned with graphics also appear  with unanimous “I Am Juicy” slogans

Aries x Juicy Couture will launch Thursday 2nd February 2023 and will be available to buy from www.ariesarise.com and www.juicycouture.co.uk

Photography by Joshua Gordon. 

Directed by Aries.