AZ Factory takes pleasure in announcing that Lora Sonney will be the next creative mind behind the Brand’s new collection.

Once again, AZ Factory is supporting a young and talented newcomer during Haute Couture week, encouraging a dialogue between younger generations and the rituals of Couture, as well as exploring the concepts of Limited Edition and Customization.
Lora has recently graduated from the Master Program at Geneva’s Head in 2021 and was a finalist at Hyeres 2022.
Her approach can be defined as multi-category where her mastery of textile techniques, sharp vision for creating a fully-defined aesthetic, mix with the knowledge on sustainability.

In collaboration with AZ Factory Studio and Atelier, Lora will release 10 looks inspired by the great outdoors. The emblematic Maison Jacob Slapfer will support the textile research for the project. 

The collection will be presented with a show as part of Haute Couture Events Calendar, in the grounds of the garden of Fondation Cartier on July 3rd.

@azfactory