AZ Factory is pleased to announce Jenny Hytönen as the official focal point of the Couture project. Jenny Hytönen, a Finnish artist and fashion designer based in Paris, emerged victorious with the Grand Prix du Jury Premiere Vision and the Audience Award during the Hyères festival in 2022.

AZ Factory, renowned for its commitment to supporting emerging talents during Couture Week, has chosen to collaborate with Jenny Hytönen, fostering a dialogue between the younger generation of creatives and the rituals of Haute Couture. The brand is dedicated to endorsing these up-and-coming designers, providing them with a team of professionals to guide their creativity through design and atelier processes, offering international and institutional press visibility, as well as marketing and communication support.

Jenny Hytönen’s designs, known for their intricate and sensual structures, are achieved through the utilization of traditional, handcrafted techniques such as knitting and leathercraft, combined with new experimental technologies. Drawing inspiration frequently from human nature, the body, and its somatosensory sensitivities.

Jenny Hytönen’s collection with AZ Factory will be showcased during the upcoming Couture Fashion Week in January 2024. This collaboration promises to bring a breath of freshness and innovation to Couture Fashion Week, uniting traditional savoir-faire with the bold and experimental vision of an exceptionally talented emerging designer.

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