AZ FACTORY S/S 2021 BY ALBER ELBAZ

Alber Elbaz is back with a new project, in the form of AZ Factory, a joint venture between him and Richemont to offer « smart fashion that cares ». Revealed yesterday, the first collection is separated into different stories. « My Body » starts off with a new take on the classic little black dress. A special knit is used to shape the silhouette and bring comfort and support to stylish outfits. The second product story « Switchwear » goes from leasurewear to fabulous in a blink of an eye with modulable bodysuits, hoodies, pyjamas and glam duchesse add-ons made from recycled yarn.

The third product story, « SuperTech-SuperChic », takes hi-tech to high-fashion. Eco-dyed nylon microfiber fabrics traditionally used in activewear are now transformed into seasonless fashion pieces inspired by couture. The collection finishes off with « Pointy Sneaks », combining the comfort of a sneaker with the elongating visual effect of a pointy-toe pump; modular and playful jewelry; as well as special edition Valentine’s and Chinese New Year separates.

« We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle. A place to experiment and try new things, our way. » explains Alber Elbaz.

Discover the collection below. The first drop is available on Azfactory, Farfetch, and Net-a-Porter.