Kim Jones, Fendi’s Artistic Director, introduces a futuristic vision in the Spring/Summer 2024 collection, seamlessly blending structure and decoration. The collection emphasizes humanity, showcasing meticulous craftsmanship and a harmonious fusion of simplicity and crocodile allure.

Jones celebrates Fendi’s artisans, crafting each piece as a personal expression of the wearer’s humanity. Introducing a ‘Scatola’ silhouette and playing with geometric patterns, the collection ranges from simplicity to the primal allure of crocodile textures, optimizing lightness and sinuous movement.

Intricately worked embroideries become a futuristic skin, adding innovation with feather-like fringes and organic shapes that move sinuously with the wearer. ‘Singular Vision’ fine eyewear and bespoke Baguette bags extend the ‘couture ensemble’ concept, seamlessly blending practicality with luxury.

The show features Fendi Gems Baguette bags, showcasing intense craftsmanship with 18k white gold and white diamond-pave-encrusted buckles. Jones collaborates with Max Richter to create a score echoing ‘precision and emotion,’ enhancing the immersive experience of the show.

Fendi Couture SS 2024 redefines fashion boundaries with a harmonious blend of innovation, elegance, and craftsmanship. Kim Jones’ visionary approach showcases Fendi’s commitment to a future where structure and decoration coalesce seamlessly.

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