The Miu Miu Spring/Summer 2022 collection by Miuccia Prada is the subject of their new ‘Basic Instincts’ advertising campaign, shot and directed by Tyrone Lebon. The natural and authentic series of portraits of the new Miu Miu girls highlight the clothes; classic pieces reinterpreted in the rebellious Miu Miu spirit. The luxurious formal backgrounds contrast with the clothing and propose Miu Miu’s raw and edgy re-edits as a new form of classic elegance.

The young stars of the campaign are portrayed as themselves, unrehearsed and bringing their own rebellious nature to the campaign.  Figures of current pop culture; supermodel Hailey Bieber, Squid Game actress Lee You-mi, The Crown actress Emma Corrin, French model Alix Bouthors, Senegalese actress Mame Bineta Sane, and actress Ever Anderson from Black Widow, bring to life ‘Basic Instincts’.