On April 5th, 2023 ABOUT YOU launched the new exclusive capsule collection in collaboration with fashion icon and entrepreneur Bella Hadid. This is not the first collaboration with ABOUT YOU, but this time the collection in addition to being inspired by Bella’s unique and fun style focused more on her personal wardrobe and a return to a 2000s style.

During the creative process the online fashion store and the supermodel focused on different materials and patterns but mostly vintage-type inspirations. Three more precise style types resulted from the collaboration: « Courtcore Realness, » « The Simple Life, » and « Stunt Girl Night Out. » ‘Courtcore Realness’ stems from Bella’s passion for tennis and mimics the outfits worn by tennis legends on the Wimbledon courts in the 90s and 2000s: featuring lighter colors and minimalist type details that create sporty looks. « The Simple Life » includes more romantic pieces and references Bella’s dreamy, playful side: Classic plaid patterns and cream and pink fabrics cast a nostalgic eye on the United States of the 2000s, while representing a brief return to Bella Hadid’s childhood. The third design theme creates a deliberate contrast: « Stunt Girl Night Out » is sexy and rebellious. Racing leather jackets and cool miniskirts create outfits like in the famous movie « Kill Bill, » paying homage to the stunt girls of the 90s and 2000s.

The 58 pieces of the « Bella x ABOUT YOU » are available in all ABOUT YOU online stores aboutyou.fr

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