Blumarine’s new Sping/Summer 2023 campaign is evocative, aggressive and alludes to a world that is as surreal as it is concrete. Photographer Petra Collins’ vision is clear, based on a real underwater world that can be defined as intimate and introspective.
The narrative behind the campaign is a gothic love story where the protagonists are modern mermaids, brazen and at the same time free from prejudice.
The goal of these images is clear: the woman is not only more sensitive and loving; the woman is strong, determined and extremely grounded in the present!

#Blumarine #BlumarineSS23 #Underwater

To Discover more Blumarine.com
@Blumarine

PHOTO CREDITS
Creative Director – @nicola_brognano
Photographer– @petrafcollins
Styling – @lottavolkova @artpartner
Talent – @mulan_bae @elitemodelworld @kangsjia @whynotmodels
Casting Director – @mgazario_casting
Hair – @hollismithhead @artpartner
Makeup – @kalikennedy @forwardartists
Nails – @nailsbymei @13marketmanagement
Lighting Director – @crispy_cal
Production – @360_pm @serienotsiri @michaelachaela @junebugkim @karmel.monee
Retouching – @numerique_