Portraits of Fatherhood, a new photography series by Carrie Mae Weems with A$AP ROCKY announces him as Bottega Veneta’s latest Brand Ambassador. Released on Father’s Day, the series comprises six images of Rocky with his two sons, RZA and Riot Rose, captured in a domestic setting.

The intimate black-and-white images portray Rocky engaging with his children, including moments of holding and embracing them. One of the photos captures Rocky lifting and kissing his youngest son on the forehead, while another depicts the trio playing on a toy piano and keyboard together. The visual narrative is complemented by a short film directed by Weems, featuring music direction by Rocky.

The photos evoke Weems’ iconic Kitchen Table Series and her initial solo show, Family Pictures and Stories (1981-1982), rejecting negative stereotypes about African American families with their straightforwardness, domesticity, and genuine authenticity. The artist, who has always sought truth through her art, views the collaboration with A$AP Rocky as a significant and essential gesture.

The project is not only a personal transformation for A$AP Rocky but also a significant declaration within a broader community. “I don’t think there are many people in my culture who advocate for fatherhood and parenthood. This player persona is very pushed. When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as one-woman man, as a family man. It is about what completes my life now: being present as a partner and a parent.”

The project is a unique venture for Rocky, as it focuses on authentic everyday experiences and goes beyond just showcasing the product. He sees it as a collaborative and collective art piece that authentically reflects his role as a father and his interactions within his community.

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