Since 1893, 26 Place Vendôme has been the beating heart of Maison Boucheron, where legacy and innovation converge. As the first jeweler to establish a boutique on this now-iconic square, Frédéric Boucheron foresaw its potential, transforming the Hôtel de Nocé into a landmark of high jewelry.

More than a simple store, 26 Place Vendôme houses Boucheron’s Creative Studio, where Creative Director Claire Choisne pushes the boundaries of jewelry design, incorporating unexpected materials like NASA’s aerogel. Below, master artisans bring these visionary pieces to life, crafting high jewelry with unparalleled savoir-faire.

Boucheron’s commitment to excellence is also reflected in its archives, preserving over a century of groundbreaking creations. The Maison’s flagship, redesigned in 2018, welcomes visitors into an intimate, home-like setting, with elegant salons that celebrate its legacy. At the pinnacle of this experience is 26V, a private apartment offering an exclusive retreat for Boucheron’s closest clients.

With a global presence and a spirit of constant reinvention, Boucheron remains a pioneer in high jewelry, honoring its storied past while shaping the future of luxury.