BRIONI WILL SHOW NEXT COLLECTION DURING PARIS HAUTE COUTURE WEEK

By Crash redaction

BRIONI TO SHOW IN PARIS FOR JUSTIN O’SHEA FIRST COLLECTION

July 4th is going to be a special day for Brioni. After the appointment of its new creative director, former global fashion director at MyTheresa Justin O’Shea, the historic Italian House is announcing O’Shea’s first collection will be shown during Paris Haute Couture week. This collection will pay hommage to he House’s heritage and know-how in made-to-measure tailoring by enhancing the « prêt-à-couture » quality of its designs, while putting the focus on a new lifestyle approach. In touch with the ongoing need of « see now, buy now », the collection will be available the next day for purchase. In line with a real couture experience, clients will be able to shop the collection through private appointments, as well as on brioni.com and in stores worldwide. A real statement, this moves precedes the changes O’Shea intends to operate, which go beyond a new creative vision and entail a new comprehension of retailing. Still, the Spring-Summer 2017 collection, designed by the in-house creative team, will be presented to buyers in the Milan showroom in May.

To learn more about Brioni and Justin O’Shea, read our profile HERE

www.brioni.com

Photography: Tassili Calatroni for Crash