BURBERRY PRORSUM S/S 2014 BACKSTAGE, LONDON

By Crash redaction

Burberry Prosum has presented its Spring/Summer 2014 collection at London’s Hyde Park in front of Sienna Miller, Naomie Harris, Hayley Atwel, Alexa Chung, Poppy Delevingne,Leigh Lezark, Olivia Palermo and more. In this collection, Burberry’s Creative Director, Christopher Bailey, featured intricate English lace and Scottish knitted cashmere in vibrant pastels and soft powdery hues.

Therefore, Burberry used iPhone 5s to capture its runway show. Indeed, through photos and videos shot on iPhone 5s, consumers were able to follow anticipation of the show build up, as well as the excitement of the show itself, across Burberry social media channels and on www.burberry.com.

Christopher Bailey, well known for his passion on new technology and digital innovations, said « This collaboration celebrates our relationship and shared foundation in design and craftsmanship ».

Photography by Linda Portman