Burberry unveils its Summer 2024 new Collection by Daniel Lee, a captivating exploration of lightness and sensuality. This campaign shot against the vibrant backdrop of Jamaica, a series of portraits encapsulates the essence of outdoor summer living, infusing the collection with a sense of warmth and vitality.

Building upon the rich heritage of the brand, Burberry icons undergo a contemporary evolution. The knight clip, shield, and ‘b’ buckles take center stage, seamlessly integrated into the prints adorning garments and accessories. English garden flowers and luscious summer fruits adorn the collection, either printed or embroidered, adding a touch of whimsy and charm.

Innovatively reimagined for the summer season, Burberry trench coats boast a newfound lightness. Crafted from airy gabardine, they exude effortless elegance whether cinched at the hip or worn oversized, offering versatility and style for warm-weather wardrobes.

Introducing new additions to the Burberry accessory lineup, the Horn and Swan bags make their debut alongside the beloved classics – Snip, Knight, and Shield. Each piece embodies Burberry’s commitment to craftsmanship and quality, marrying functionality with timeless sophistication.

Commenting on the inspiration behind the collection, Daniel Lee shares, « Shooting our summer campaign in Jamaica was an obvious choice as we celebrate the rich culture and influences that make up Britishness today. My youth in Northern England and adulthood in London has been surrounded by creativity and diversity – our biggest pride in modern Britain. »

Burberry Summer 2024 epitomizes the brand’s dedication to innovation and reinvention, offering a fresh perspective on classic motifs while celebrating the spirit of British culture and diversity. With its blend of lightness, sensuality, and timeless elegance, the collection invites individuals to embrace the joy of summer in style.

Discover Burberry Summer 24 New Collection by Daniel Lee on www.burberry.com