Carhartt WIP announces the opening of a new store in the heart of Saint-Germain-Des-Près, Paris. As It’s fourth store in the capital and the first on the infamous rive-gauche, it’s an indication of the evolution of the customer of the iconic streetwear label. Beginning its life as an American workwear label, Carhartt WIP (Work In Progress) has expanded and grown since its founding in 1989, thanks to its fanbase in a number of shape shifting subcultures. It was notably Mathieu Kassovitz’s ‘La Haine’ that was one of the first films to feature the label, coinciding with its rising popularity in underground music and cultural scenes throughout Europe.

Now operating in over 80 stores worldwide, Carhartt WIP now boasts a span of projects, including; it’s own skate team, it’s own radio station and music department; a published in-house magazine; all whilst supporting an array of artists. Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C, Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.

The store in Saint-Germain-Des-Près is the brainchild of Andrea Caputo, the Milan / Shanghai based architectural ‘cluster’ that combines designers, architects and researchers in one collaborative hub. The space is harmonious, balancing raw industriel materials with more subtle elements and soft use of natural and in-store lighting.

Situated at 23 Rue du Four the boutique is open Monday to Saturday from 11am – 7.30pm, and Sundays from 2pm – 7pm.