French Luxury House Celine unveils Celine Beauté, its first cosmetics collection. Created by Hedi Slimane in 2023, Celine Beauté takes codes from its haute parfumerie collection, with a wide range of products such as lip balms, mascara, eyeliner and eye pencils, loose powder, blush cases for complexion, nail varnishes and more. 

The products designed by Slimane are heavily influenced by the chic Parisian codes which can be seen in his work throughout the fashion house. His interpretation of femininity is present in the collection, starting with the first product. Named after an iconic Parisian landmark, the “Rouge Triomphe” is a red satin lipstick which is a French staple. The product comes in faceted gold packaging with the Celine monogram on the lid. From the formulation to the packaging, Celine Beauté aims to continue its luxurious brand identity. 

The campaign directed by the creative director features American actress and model, Ever Anderson. Known for her roles in the film “Black Widow” (2021) as well as “Peter Pan & Wendy” (2023, Anderson sports the “Rouge Triomphe” in the video. The campaign titled “Ever” displays Anderson and the Celine Beauté products. The soundtrack of the campaign is titled “Sunshine Kid” by artist Grace Inspace. 

The lipstick collection “Le Rouge Celine” created by Heidi Slimane will be available on January 2025  featuring 15 satin colors. 

 Le Rouge Celine (01 Rouge Triomphe) will be available in Autumn 2024.

www.celine.com