Chanel Chance: exclusive new fragrance

The new Chanel « Chance Eau Vive » ad campaign is out and starring or CRASH 69 cover star Cindy Bruna ! Chanel Chance is a new perfume, shown in this video, which was once again directed by Jean-Paul Goude, and reflects perfectly the fantastic universe of the House. Charming and playful, the world of Chance is one of Chanel’s most iconic fragrances and campaigns. For this new campaign, Jean-Paul Goude imagines a bowling alley where the bowls are in fact big Chanel Chance perfume bottles. The 30-second film tells the story of four girlfriends, all in the mood to take risks and have fun with it. Chance is all about taking a chances, take on the challenges of life, and share moments of joy with the people around us. Chanel Chance is the perfume that gives us wings, and reminds us that taking a risk is the key of success. One again, the mythic House proves us nothing is impossible in life.

Chanel fragrances were founded in 1924 by Pierre Wertheimer, to produce and sell perfumes and cosmetics. It is nowadays the most profitable division of the company.

Chance Eau Vive was created by perfumer Olivier Polge in collaboration with Chanel and is the new addition to the already very dynamic Chance family.

www.chanel.com