CHANEL OPENS AN EPHEMERAL TIMEPIECE BOUTIQUE IN PRINTEMPS DU LOUVRE

By Crash redaction

Chanel will be launching their latest ephemeral boutique in the centre of the new Printemps du Louvre, for their latest additions to their luxurious timepiece collection. The 22 square meter space is unmistakably Chanel, from it’s playful approach to combining the classic black and white decor, to the highlights of the more modern signage announcing « Instant Chanel » – the boutique celebrates the historic with the modern, the past with the bright future of the brand. With a house that is so connected to both past and future, it’s natural that keeping track of time comes easily to Chanel. The boutique will carry a variety of watches, ranging from the new J12-365, the J-12 Blue Light and a new limited edition white ceramic  J12 with luminescent hands. There will also be the first triple chain bracelet watch which is a nod to the early days of Chanel elegance.

If that wasn’t enough Chanel glamour, there will also be 4 black and white films being show on 5 screens which invite visitors to visually experience the collection and spirit of Chanel timepieces.

The boutique opens from the 20th of June to the 1st of September 2014.
Monday to Sunday from 9:30 to 8:00pm
Carrousel du Louvre
99 rue de Rivoli -75001 Paris
Chanel Online