COMME DES GARÇONS – SERPENTINE NEW FRAGRANCE

By Crash redaction

Comme des Garçons is launching their new unisex eau de toilette in collaboration with Serpentine Galleries. The new fragrance, entitled « Serpentine » draws its inspiration from the best fresh, green notes found in the natural beauty of London’s Hyde Park and Kensington Gardens. Christian Astuguevieille, creative director of Comme des Garçons Parfums says of the collaboration, “The Serpentine asked me to create a perfume that would be rooted in their geographical location in the middle of one of biggest parks in the middle of one of the biggest cities of the world. We worked on the concept of ‘Green and City’ ». In true Comme des Garçons style, the concept is far from one dimensional – the fragrance also plays on the juxtaposition of scent notes of the city itself; making this perfume « London specific ».

Serpentine Galleries asked Tracey Emin to conceive the perfume’s bottle and packaging. The drawings adorning the packaging are inspired from a sculpture she bought representing a loving embrace with the words « The grass, The Trees, The Lake And You » appearing on the bottle.

The fragrance will be available exclusively at the Serpentine Galleries, Dover Street Market London & New York, and Comme des Garçons Perfume Shop on April 28th, and will be launched worldwide on May 5th in all good fragrance retail locations.

 

www.comme-des-garcons.com