For the Prada spring-summer 2015 campaign , they keep up with a star of the runway, Gemma Ward. During the « doll face » era, Ward was on top; she was one of the most renowned and sought-after models. She quit modeling at only twenty years old to jump into the cinema adventure. During the spring-summer 2015 collections, she walked as an exclusive for Prada, and her come back made quite a splash in the fashion industry. In all logic, Prada casted her to appear on their campaign shot by Steven Meisel.

In a strange, old appartement, Gemma sits on a mattress in an almost empty room. Like a reference to past and present, the film plays with the alternation between black & white and color. The music, which almost sounds like a ticking clock, strengthens this strange atmosphere where the girl evolves. Though the film’s only one minute long, it almost seems as if we were drawn in an out-of-time experience, where day and night meet and where time knows no frame.

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