About You has launched an exclusive collection in collaboration with actress and producer Emma Roberts.

The collection with the American actress is a capsule inspired by a dreamy world and Emma’s personal taste and style, who prefers an exciting mix of traditional Western styles and trendy 50’s elements.

Emma is a successful and multifaceted actress, ABOUT YOU’s choice to make her the star of this capsule together was also because of the actress’ ability to positively influence the brand’s target group through her films and speeches.
Moreover, Emma not only combined the looks for the campaign herself, but also designed the capsule collection’s distinctive logo together with her sister Grace.

The style of the collection combines different influences and artistic shadows, definitely it is shown how the actress prefers an ‘academia aesthetics’ style but with smart 50s’ vibes. The result is a fascinating world with the abstract name ‘Daahls by Emma Roberts’ inspired by her love for books and stories. The campaign, shot by photographer Felix Cooper,  transports the viewer into Emma’s personal dream world. All 86 pieces of the international collection ‘Daahls by Emma Roberts exclusively for ABOUT YOU’ will be available in sizes 34-44 in all European ABOUT YOU online stores – including the worldwide shipping options.

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