The Milanese ready-to-wear label Frankie Morello launched in 1999 has just announced a big change as it is welcoming the Croatian designer Damir Doma as its new art director. This big reboot comes after the brand had been discontinued for a while and is set to break free from the initial codes of the house. From a colorful and quirky fashion, it will mutate into something more sophisticated and subdued, in the hands of a designer known for his minimalist approach to style.

The first show will be presented on September 20th so stay tuned to discover what’s in store for Frankie Morello Milano.