Diesel announced DIESEL UPCYCLING FOR, a new series of collections that address the need for more environmentally respectful practices in the fashion industry.

Diesel Upcycling For is the first major initiative aligned with diesel’s For Responsible Living strategy, which focuses on a commitment to a more sustainable future, including the regular use of upcycling in production and adapting to a changing world. The strategy is based on four key pillars: Be The Alternative, Stand For The Planet, Celebrate Individuality and Promote Integrity.

Upcycling and creative reuse is the process of ‘transforming existing products, waste material and deadstock into new products’. It reduces the consumption of raw materials, as well as decreasing energy use, air and water pollution, and greenhouse gas emissions – essentially, it is the creation of something new, by using what we have already.

The brand will appoint different designers and creative minds for every new Diesel Upcycling For collection. The aim is to showcase how upcycling can be interpreted through the creativity of the different designers and explore the endless possibilities of upcycling.

The first collection in the Diesel Upcycling For series kicks off with a throwback partner: 55DSL. In a past forward reinterpretation, inspiration was drawn from Diesel’s iconic heritage denim to create a colorful, sporty aesthetic. Deadstock, archive pieces and prototypes were reworked to create a completely reimagined limited-edition product run.