DIESEL’S HYBRID DENIM / JOGG JEANS

By Crash redaction

For his first campaign as the new creative director for Diesel, Nicola Formichetti chose to work with extraordinary dancers, in order to celebrate the new Diesel Jogg Jeans collection. The pictures and video resulting are all about movement, comfort and style: the new denim collection is made out of a unique fabric mixing jersey and denim, that puts the new creations between jeans and sposrtswear.

For the campaign, Formichetti also made a serie of short films starring Azealia Banks’s new opus, « ATM Jam ». Formichetti’s inspirations comes from the artists and the dancers he observed. From their movements, their way to inhabit the space, and to comprehend denim. With them, energy increases, and style can inspire liberty.

Diesel jean’s durability has been put in movement ; Jogg Jeans allows you to do everything. You’re now free to move, like never before.