Dior releases campaign, with new global ambassador Rosalìa, dedicated to the Lady Dior. The very essence and excellence of Dior style is embedded in the Lady Dior, which Maria Grazia Chiuri revisits season after season, unveiling it in never-before-seen variations. This process weaves a deep connection between the brand’s heritage and its constant reinvention, forming the core of Dior’s identity.

The relationship between Rosalìa and Dior blossomed as Maria Grazia Chiuri believed her to be a “modern form of womanhood, » saying she “was especially fascinated by how this young artist was able to reinterpret and reactivate the sounds and clothing associated with flamenco, transposing them to a more modern and contemporary framework.” Rosalìa is the first to front an advertising campaign for Lady Dior since 2016.

Photographer Collier Schorr beautifully captures a vast range of emotions through colour and profound intensity with black and white. Lady Dior’s strength lies in her subtle elegance. Rosalìa’s powerful presence and captivating gaze, combined with a commanding trench coat, create a striking contrast against the soft interplay of light, billowing curtains, and the minimalism of the setting. The Lady Dior campaign serves as a seamless blend of bold authority and femineity. Dior and Rosalìa use their voices to express themselves, strength, and creativity, together developing a new language.

The campaign pays homage to the art of live performance and the intense connections between fashion, stage, and music; a tribute to freedom, overflowing with dynamic energy and driven by the power of the arts.

Now available online at dior.com