De Beers jewellers have launched an exclusive festive pop-up on the ground floor of the iconic Galeries Lafayette Paris Haussmann shopping mall. To celebrate the end of the year and the start of a new one the pop-up will stay in place until 12th January 2024, playing host the an impressive glazed sculpture at the heart of the installation, plunging guests into the mystical icy wonderland of couturier, Charles de Vilmorin. A true incarnation of the winter campaign and in honour of the Enchanted Lotus collection, the pop-up is an invitation to dream and wonder. 

An exclusive selection of the De Beers Jewelry and De Beers Fine Jewelry collections, an the true icon of the Maison since 2009, the collections pays homage to the lotus flower, thriving in the Okavango Delta of Botswana, a country of which De Beers holds very strong relationships with. Celebrated worldwide for its purity and perfection the flower is a symbol of eternity and renewal. For the holiday season the British jeweller introduces three new Enchanted Lotus pieces, two pendants and an asymmetric bangle, crystallising the purity of the natural diamonds meticulously selected at set into 18 carat white gold. 

De Beers remains to be the ultimate reference when it comes to diamonds, with over 130 years worth of expertise, creativity and savoir-faire, the house  brings to life the world’s most beautiful diamonds all whilst traversing its unique and audacious creations. The only jewellery maison to be directly lined with its source, the house is fundamentally engaged with improving industry standards through their ambitious programme “Building Forever”, a positive and durable impact on the people and the places where the De Beers diamonds come from.