FASHION

ELEGANT SENSUALITY MADE IN SOUTH OF FRANCE AT JACQUEMUS SPRING/SUMMER 2018 SHOW

By Crash redaction

It’s impossible to deny Simon Porte Jacquemus’ obsession with the aura of women from the south of France, a place where the designer spent numerous steaming hot summers in his childhood. Remembering the walks with his mother by the beach, Jacquemus says : « I don’t think I ever saw my mother more beautiful than on evenings after the beach and probably when she was in love. Evenings when we would go for a walk around the port, past the souvenir shops filled with earrings, ceramics, sarongs and headbands. That’s the woman I wanted to talk about this season. ‘La bombe’ as we say in South ». And indeed ‘La bombe’ is exactly the kind of woman that strut the runway, hair loose and delicately wavy and face fresh from a swim in the mediterranean sea. The dresses were tight, ruched and asymmetric but this season, Jacquemus put an emphasis on draping and soft volumes reminiscent of beach cover-ups and wraps. The girls walked playfully wearing gigantic straw hats, nude spaghetti-strap tops and crisp white button-down dresses. The designer continues his ascension as the young parisian girls’ favorite but expands his horizons to a broader demographic, designing for women all over the world and embracing their differences.