FASHION

‘ENTERTAINMENT WEEK’ AT 3537 IS FINALLY HERE

By Crash redaction

The first ever ‘Dover Street Market 3535 presents: Entertainment Week’, (a week of gatherings, happenings, installations and more), has begun! Find a reminder of the full program of events below, and take a glimpse at what’s in store with images of the installations and happenings…

DOVER STREET LITTLE MARKET

Dover Street Little Market launches a special pop-up store at 3537 showcasing the eleven brands under the umbrella of Dover Street Market Paris’ brand development division. London artist Graham Hudson will design the pop-up store.

Pop-up: From 18th January

Every day from 11am to 7pm

Free Entry

 Open day: 18th January, from 11am to 8pm

Ground Floor – East Wing

BLACK MARKET

Covert, half hidden, fly by night, transient, this shop is like no other. The first ever Black Market Comme des Garçons in Europe will open in Paris at 3537.

Pop-up: From 18th to 30th January

Every day from 11am to 7pm

Free Entry

 Open day 18th January, from 11am to 8pm

First floor – Rotunda

INSTAGRAM IRL

For the Men’s fashion week Fall-Winter 2022, Instagram is taking over part of the ground floor of 3537. Under the artistic direction of rising fashion star Jean-Jacques N’djoli, this ephemeral creative mecca entitled «Instagram IRL by Jean Jacques Ndjoli», will host an effervescent and creative audience of content creators and fashion industry talents.

Installation: From 18th to 23rd January

Every day from 11am to 7pm

Free Entry 

Ground Floor – West Wing, Central Wing, Rotunda

RASSVET

Founded in 2016 by a community of skaters led by Tolia Titaev and Gosha Rubchinskiy, the Russian brand RASSVET, inspired by 90s skateboarding culture, will be premiering “I missed you”, a movie reporting their team’s trip from Paris to Mexico.

Screening: 20th January,

6pm to 10pm Free Entry

 Level -2

PHIPPS GOLD LABEL

To curb overproduction in the fashion industry, PHIPPS introduces PHIPPS GOLD LABEL VINTAGE: a collection of PHIPPS-customized vintage and deadstock garments sourced from around the world and expertly curated just for you. From beautifully aged flannels to customized sports jerseys, each item tells a unique story and creates a waste- free, timeless sense of PHIPPS style.

Pop-up: From 18th to 23rd January

Every day from 11am to 7pm

Free Entry

 Event: 18th January, from 7pm to 8pm

First Floor – West Wing

VIRÓN

The eco-friendly and plant-based footwear brand will host a pop-up and installation in collaboration with PlantWave, a device that creates sound through electrical variations in plants. Connected to a tree in 3537’s raw first floor space, the world’s first living and breathing, plant-based techno is born.

Pop-up: From 18th to 23rd January

Every day from 11am to 7pm

Free Entry 

Event: 18th January, from 7pm to 8pm

First Floor – West Wing

AIREI – THE CASE FOR A TRAGIC OPTIMISM 

The Los Angeles-based brand designed by Drew Curry will be revealing their inaugural Paris Fashion Week presentation at 3537 with an immersive sculpture and sound experience in collaboration with Cashmere Cat.

Pop-up: From 18th to 23rd January

Every day from 11am to 7pm

Free Entry 

Performance Presentation: 22nd January, 1pm

First Floor – Central Wing

ELIA VALET – LE GÉANT, POUR NE PAS DIRE MONSTRE

The 22-year-old Parisian artist presents for the first time a giant horizontal sculpture of 9 meters long interrogating the presence in space and questioning the way to inhabit this world.

Installation: From 18th January

Every day from 11am to 7pm

Free Entry 

First Floor – Central Wing

SOFIYA LORIASHVILI – LOOK AT US

 The young Ukrainian photographer presents a series of photographs that she took during her travels around the globe. From Paris to Berlin, passing through Odessa, behind these images of waste and garbage are a new reading on life. They ironically found their path on the way to the toilets of 3537.

Installation: From 18th January

Free Entry 

Bathroom Staircase – East Wing

Entertainment Week at 3537

From January 18th, 2022

Monday – Sunday -11am to 7pm

3537

35-37 Rue des Francs-Bourgeois, 75004 Paris

@3537org @doverstreetlittlemarket @commedesgarçons @instagram @rassvetmoscow

@phipps.goldlabel @viron_world @airei.la @fortdecafe_ @sofiya.loriashvili