FASHION

Crash magazine digital editorial by Marina German "Eternal Youth"

ETERNAL YOUTH BY MARINA GERMAN

By Crash redaction

ETERNAL YOUTH: DIGITAL EXCLUSIVE FASHION STORY

STYLIST MARINA GERMAN ENLIGHTENS LONDON’S MOST PROMISING TALENTS WITH AN EXCLUSIVE FASHION STORY FOR CRASH.FR

PHOTOGRAPHER: JESSE LAITINEN
FASHION: MARINA GERMAN
HAIR: SATOMI SUZUKI
MAKE UP: EMMA BROOM
MODELS: ALEXANDRA MONCREIFFE @SELECT, BARBARA KOZLOWSKA @MP

While other fashion scenes are dominated by the most prominent fashion designers, London presents a bunch of young creatives from many cultural backgrounds giving an all new perspective on clothing. Leading generation of underground subcultures, they represent through their creations the world we live in, influenced by its fast-paced environment, digital innovations, class identity issues and cultural questionings. Among them, Faustine Steinmetz, the young French designer weaving iconic denim pieces such as perfecto jackets or high-waisted jeans. She loves working around design concept while keeping an eye on wearability. On her side, Samantha McCoach, young designer with Scottish origins, founded Le Kilt in 2014. Working on with the heritage of the emblematic kilt, she explores its potential by adapting its essence to our our contemporary world, underscoring traditional techniques with a modern approach. Greek-Jordanian designer Nafsika Skourti explores the relationship and contradictions between corporation and spirituality, as well as the notion of temporary security coming from her personal experience of being young in a war-torn region. On the other hand, This is the Uniform plays with stereotypes relying on social notions of tribes and subcultures, questioning how our clothing choices influence and contribute to our identity in our everyday life. These young British-educated creatives are not untied with the real world. Their discourse takes on considerations such as garments affordability, wearable design and ethical production’s issues. Indeed, the ancient production’s methods such as weaving do not have to be seen as old time nostalgia but as a revolutionary statement against the actual fast-consumption consumerism and fashion production’s methods. Their new creative approach gives evidence of a relentless innovation bringing back high quality clothes and proposing garments with a meaning that are not to be associated with trends but with individual growth and research. An approach that eventually leads to success, like it is the case for NewGen recipient Marta Jakubowski whose collections have been gaining a lot of reach for four seasons now. As the best has yet to come, we are impatient to see how this new wave of independent multicultural and digital-raised designers will be influencing our perspective on clothing, unified by one common aim: to disrupt the fashion world.