Etro launches a new initiative celebrating the joy of reading and sharing stories, both old and new, as sources of inspiration and conversation.

The ‘Etro Print Tales’ series highlights Etro’s love for literature by inviting book lovers, including Franco Masini, Riccardo Pedicone, Luca Cena and Giovanni Zattera, to discuss their favorite books and the deeper meanings behind them.

Just as the verses on a page evoke stories, so do the inspirations behind Etro’s fabrics, which are designed as authentic expressions of creativity and artistry, rich in associations and meanings.

Participants in the initiative wear Etro Fall-Winter ’24 shirts adorned with paisley patterns, stylized foliage, and floral prints on lightweight, flowing fabrics, embodying the visionary aesthetic of Etro.

www.etro.com