FARM Rio, Brazil’s most popular fashion brand, opened its first boutique in Paris. Located in the lively Marais district in Paris, this new boutique marks a significant step in the brand’s global expansion.

This boutique offers a unique atmosphere that blends the natural romance of Rio with classic French culture, all wrapped in the understated elegance of one of the world’s most beloved cities. The interior, designed by the team of architects from FARM Rio and Brazilian architect Camila Urbanetto, welcomes a collective of artists and evokes a poetic interpretation of Brazilian nature. It features a handmade mural by artist Daniel Bland and furniture crafted by Brazilian artisans from Ilha de Ferro.

Each FARM Rio store includes a unique element designed to captivate visitors. In the Paris boutique, this element is embodied by Bland’s mural, depicting the vibrant flora and fauna of the Mata Atlantica. The mural’s splashes of gold leaf reflect light, creating a stunning visual effect. The store’s façade, envisioned as a large silk screen, blends tropical elements essential to FARM Rio’s iconography – such as toucans, jaguars, flowers, and cashew nuts – into a classic European aesthetic using advanced printing techniques.

To celebrate the opening, FARM Rio presents its Summer 2024 collection, featuring an exclusive print titled “Tropical, Mon Amour” on a scarf and other limited-edition items, such as a screen-printed tote and t-shirt.

The FARM Rio Paris boutique is a celebration of the mutual love for life and nature, values shared by the brand and Paris.

FARM Rio Paris store

Address : 56 rue Vieille du Temple, 75004 Paris FR

www.farmrio.eu