FENDI UNDONE VIDEO WITH COEUR DE PIRATE TO CELEBRATE EYESHINE COLLECTION

Fendi launches its new video « Undone » to celebrate its Spring-Summer 2016 sunglasses EyeShine collection, with the participation of Coeur de Pirate, Canadian-French singer and songwriter. The video takes inspiration from the myth of Sun, making the sunglasses a sacred object while the singer Coeur de Pirate embodies an astral priestess devoted to the Sun light. « I truly like the EyeShine sunglasses because they are modern and cool but with a retro touch in their shape and colors. » says the singer, « They are mysterious, a sacred object that allows anybody to keep anonymous or shining in the crowd ». Indeed, the geometrical shaped sunglasses are at a time sophisticated and rigorously designed. The emblematic « frame in the frame » shows a balanced harmony between the mirror-reflected lenses and their cat-eye shaped frontal frame giving a chic touch to any style. Their color palette comes from the Spring-Summer 2016 collection: yellow, blue, white and black, all with mirror-reflected lenses. Embodiment of the Italian style, the EyeShine line respects the House’s heritage and sublimates it. The Fendi EyeShine collection is available worldwide in Fendi stores and in a selected number of high-end opticians.

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