Fendi’s Fendi For Yourself campaign showcases two legendary bags: the sophisticated Peekaboo and the playful Baguette. These icons could define your own style and individuality. The only question is—which one will you choose?

The Peekaboo is a symbol of timeless elegance, blending impeccable craftsmanship with versatility. Designed for powerful women, it exudes status and refinement, making it an enduring staple in every wardrobe.

The Baguette, introduced in 1997, remains the ultimate It-Bag. With its endless reinventions, striking aesthetic, and youthful energy, it embodies a spirit of independence and creativity.

Bringing these icons to life, Fendi enlists a new generation of cultural figures, including tiktok sensation Nara Aziza Smith, model Jordan Daniels, and global girl group Katseye from Netflix’s Popstar Academy.

With this campaign, Fendi reaffirms its commitment to self-expression. Between the classic sophistication of the Peekaboo or the daring charm of the Baguette.

 www.fendi.com

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