Yesterday, Fendi laid the foundation stone of Fendi factory, its new pole of excellence located in the heart of the Tuscan countryside in Bagno a Ripoli, near Florence, further proving the Italian house’s commitment towards environmental sustainability and social responsibility. Serge Brunschwig, Chairman and CEO of Fendi, planted a tree on the construction site, as a symbol of the importance of this start of a journey.

Covering a land surface of 8 hectares, Fendi Factory will allow the house to further develop and produce its leather goods pieces, while also providing a space for innovation and development of local craftsmanship.

Brunschwig declared: « Italy is synonymous with tradition, history, beauty and, above all, excellence. We embrace the opportunity to invest in Made in Italy and to sublimate the core values of craftsmanship, artisanal savoir-faire and the power of handcrafting. Expertise and experimentation are all elements that support our marketing and company culture and at Fendi, we believe that keeping and transmitting this level of tradition is fundamental for the coming generations. We are very proud of our roots, of this new chapter in Bagno a Ripoli, offering our teams a sustainable and caring working environment.”

The factory is set to open in 2022.